![]() It is believed that this choice was dictated by the trend, because at that time, Facebook started working in a similar palette. It is based on a blue tint called LinkedIn Blue. The basic element of visual identification of symbolism is color. Each of them is applied situationally and depends on the location of the logo. Font and ColorsĪll variants use the font Source Sans with varieties of Light and Semi-bold, which indicates the stability of the professional site. The inscription is made in custom Community font. Blue received a cobalt hue – rich and attractive. But it is a couple of tones brighter than before. Like the previous one, the new Linkedin logo contains only one color instead of three. In this way, the new owners emphasized the individuality of the service. Whereas the second segment, on the contrary, is made in white font on blue. The fact is that the designers transferred the main color to the first part of the word, so now it is blue on a white background. The changes touched the corporate palette, which is why the sign looks monochrome and, at the same time, contrasting. Two years after becoming subordinate to Microsoft, the company received an updated logo. Also, they worked with “e,” giving it personality: the lower part was made a little narrower than the upper and bent it. To make the sign more readable, designers slightly extended the letters – almost a couple of millimeters, so the differences do not immediately strike the eye. It is because the site received IPO registration on the New York Stock Exchange. 2011 – 2019Īfter eight years of logo existence, the owners decided to conduct a small redesign. It is used as a separate emblem when it becomes necessary to place it in a limited space. Unlike the rest, it has a white color, clearly standing out against a cobalt background. It is placed in a separate blue square with rounded corners. The endings of the letters “k” and “d” coincide in height with a dot above “i” and with a capital “L.” Lower case letters (except for the initial one), black, sans-serif. The first half of the image is the word “Linked” in the font Source Sans: Light and Semi-bold. ![]() The debut version was created in a working style – business, practical, no-frills, which immediately sets in a serious mood. The resource has registered over 500 million people from 200 countries of the world, which cover 150 areas of work. It is a social network designed to find the necessary specialists and establish business cooperation. It consists of the word “Linked” and the preposition “In.” Between them, there is a barely noticeable space, which makes the elements seem fused. Over the years of its existence, it has changed twice, but very slightly, remaining the same as it was at the beginning. ![]() The company’s emblem appeared immediately at the time of opening and is modern. All key periods in the development of the affiliate platform are reflected in the symbolism. In January 2017, it became the property of Microsoft, which bought it. In the first half of 2011, he applied for an IPO and, by summer, received registration on the New York Stock Exchange. Officially, the career of this company and its logo began at the end of 2002, but in reality, the service started working in the spring of 2003. ![]()
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